My main target audience for my magazine is mainly females who are aged between 13-17. At this age the typical male will be in some kind of education whether it's finishing high school, at this age they will still be in middle/high school might have started college. The demographic profile for my audience is from B - C2 on the Jicnars scale. I think that it will be this because I do not think that the higher class people who are earning lots of money will be interested in my magazine as they may not be interested in this genre of music as they tend to be in an older age range compared to the age range set for my magazine. Also I don't think that very working class people will be able to afford the magazine so below C2 I don't think that they also will be interested as they will have little extra money to spend on magazines. The audiences psychographics would be radicals as the people often displaeyd in these types of magazines are often very rebellious doing many crazy thigns which the reader then adapts and trys to copy these things to be more like the artists on the front of the magazines. Therefore the audience will be rebellious and not care about what they think or do and don't just follow what everyone else does, have their own fashion and style. This may also link to the audience being underachievers where they maybe bright and clever but are a bit lazy and don't really want to achieve for many different reasons, this may be the start of the psychographics such as the younger target audience in my age range where as they may have adapted to be more radical towards the end of the audience age range as they decide to become more rebellious to fit in with others and to copy what others are doing in the magazines. Their social values will be Hedonists as they tend to want to play or enjoy life to the full now rather than later. This may be because they are typically students who often do stupid things which they may regret but not worry about it as they are young and can get better from their mistakes. As they are younger they tend to think that it is more about just having a good time whilst they can before they have to become serious and have a full time job and start worrying about families. The life stage categories for my audience are that they could be decision pending where they may have no idea what they yet want to do with their life so that is why they are sticking in education to try and give them more time before they have to make that ultimate decision. I also think that they will be living single so the money they earn is spent on themselves so they are able to buy whatever they want.
I have targeted the magazine at mainly females as I wanted to target a particular audience type and I also wanted to challenge dominant ideologies within my magazine so that it would be different from others available.
I have tried to address the audience by using bright colours and bold fonts. In the images used props which were bright colours and used brightly coloured clothes so that it would work with the theme of my magazine and follow the genre of magazine.
To choose my specific target audience, I looked into the different types of music magazine available from rock to classical to folk music and then found out if their was any particular gap in the market of music magazines for my product. I found out that there were not many magazines targeted at teens with the genre of rock/indie music so I decided to focus my magazine on this target audience/genre. I am also interested in this genre of music so this benefitted me as I was able to get more ideas for my product and to be able to relate with my target audience.
It is important to make sure that I follow the conveentions of my target audience because they will be the ones who would buy the magazine so I need to make sure that the magazine includes things that they would wnat to read about.
No comments:
Post a Comment